Top 5 Beauty Retail Apps on iOS in Italy - Q1 2022

In the first quarter of 2022, the top 5 beauty retail applications on iOS in Italy showed varying trends in downloads and active user engagement. Here's a closer look at their performance, based on data from Sensor Tower.

Douglas - Parfüm & Kosmetik experienced fluctuations in weekly downloads, starting with approximately 6.6K in late December and seeing a drop to around 3.8K by the end of March. Active users began at about 27.2K, dipped to 21.3K by the end of February, and concluded the quarter at roughly 21.2K.

versione obsoleta - Sephora had a more stable trend in weekly downloads, starting at 5.2K and ending at nearly 4K. The app maintained a steady number of active users, beginning with 27.8K and ending the quarter with around 26.6K.

Passione Beauty saw its weekly downloads range from 1.1K at the start of the quarter to around 1.3K by the end. There were no data available for active users or revenue.

Notino: profumi e cosmetici began Q1 with 1.3K downloads, peaked at 2.6K in the first week of January, and ended the quarter at approximately 1.1K. Active users started at 3K, peaked at 4.3K in early January, and finished the quarter with about 3.8K.

KIKO MILANO - Makeup & beauty had a steady download trend, starting at 1.2K and ending at 1.3K. Active users ranged from 2.3K at the beginning of the quarter to about 2.4K by the end.

These insights are based on Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower's website.